Future Focused Reviews

The last two components I’ve outlined definitely pave the way to reach your ideal clients , but how do you successfully use your lead generation funnel as a vehicle that ultimately leads to a sale? (Notice how I emphasized "ultimately"? I will explain this a bit later) . My answer is always the same when it comes to any lead generation activity. It begins with Value Creation . When you lead with VALUE , you can never lose. Leading with value means doing what you can to add value to someone’s life before money ever exchanges hands. When you lead with value, your results are more consistent, predictable, and you create a bigger impact. Value creation allows you to successfully differentiate yourself from your competitors. You know as well as I do, your prospects have many options. Our world these days offers endless access to such a vast array of products and services (especially online) . And the more choices we have, the harder it is to make a decision. Where does that...

David vs all the Goliaths   I’m speaking of King David, of course. But  I (regular David) have had my share of Goliaths to  deal with. On a recent trip to Israel, I stood on the  very site King David himself stood and  had his biblical battle with the giant. It was a dream of mine to visit this site.  I envisioned what it might look like and  I was blown away seeing that it looked  exactly as I’d always pictured. I was so moved by the experience and  the energy of the history that surrounded  It was my last stop on my trip and I  took the moment to take it all in. The  story of David and Goliath  is one  we’re all familiar with and is used as a  metaphor across so many platforms in  our lives. In sports, education, politics,  and in business. Against all odds, with little means of protection,  armed with very little…the little guy defeats  the big guy. But as I stood there among the stone and  ruins (some of which were only uncovered  by archeologists 30 years ago) I was  reminded of s...

Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a...