Future Focused Reviews

One of the fastest ways to successfully  SCALE  your business is recruiting and hiring the right talent to get you where you want to grow… Yet 9 out of 10 Entrepreneurs  avoid it like the plague . Sure, most of us already know we need TOP talent to grow and scale our businesses, BUT the majority of Entrepreneurs  really  struggle “cracking the code” when it comes to  successfully  attracting, qualifying, hiring and  ultimately  RETAINING the right people  for their team.  In all fairness, it’s not like they teach us this in school. And I’ve yet to come across a training program or course that outlines a  proven formula and step-by-step process  to successfully hiring right-talent for each unique business   out there  (especially for Entrepreneurial-based businesses).  It’s our  Greatest   Entrepreneurial Blind Spot.    As Entrepreneurs, we eventually come to a pivotal point in our business when our sales and marketing will hit a plateau  (or in some cases, take a dive) ,  OR  our sales...

There is a lot of content online debunking company culture. Some express culture as a “mere myth”.  “Not a cultural fit” became a blanket excuse for candidates that didn't meet hiring managers' preconceived idea of what the right person for the job  should look like, sound like  and even dress like. That's just one of the many results a  'culture fit myth'  web search will get you. The true meaning of the right “culture fit” is not only in the interest of the business as a whole, it’s as equally important for your team and the candidate.    Like plants, people need the right environment and conditions to thrive. Culture encompasses not only the attitude, but the behavior and values of an entire company  (and their mission) .  It should be no surprise that people quit their jobs because a company environment is not  healthy  for them. In fact, in today’s world we often hear about people leaving higher salaries and other benefits the company offers if the culture of t...

When making an omelet, you definitely need eggs  (it’s the key ingredient, right?) .  You also need a stovetop, a pan, oil, and any preferred ingredients like pepper, salt, cheese, peppers, etc.  It’s not a technically an omelet without all those other ingredients… It can't be cooked without heat… And a pan puts it all together… You need all these things, or you just end up with scrambled eggs.  While eggs are the  main  ingredient, the other ingredients are pretty indispensable in the process  (if you truly have your heart set on an omelet).  I’m going to use this same analogy when it comes to a company structure. Let’s think of different talents on your team like different “ingredients”. Different talents are needed in a company to make the business “work”. Just like different ingredients are needed to make a proper omelet. Each ingredient has a “job” just like each person on your team has a “job”.  For example, the marketing director on a team has a completely different set of j...