Algorithmic Attribution, or AA , is one of the most effective methods that marketers use to measure and optimize the performance of each of their channels for marketing . AA lets marketers maximize their return on investment by making better investments for every dollar they spend . While algorithmic attribution can provide numerous benefits , not all businesses are eligible . Some do not have access to Google Analytics 360/Premium accounts which make algorithmic attribution available. The Benefits of Algorithmic Attribution Algorithmic Attribution, commonly known as Attribute Evaluation and Optimization (AAE) , is a data-driven , efficient method of evaluating and optimizing marketing channels. It helps marketers identify the channels that generate conversions, while also optimizing the media budget across different channels . Algorithmic Attribution Models can be built by Machine Learning (ML) and developed and refined to contin...